Mail on Sunday tackles Tesco
The Mail on Sunday have tackled Tesco over their decision to brand English food as British, albeit in a rather half-hearted manner.
It seems Tesco have been telling porkies though. In their statement to the MoS, they say that only a small number of lines were ever marked as English when the pre-prepared response they have sent out to god knows how many people says that English produce was labelled as such until research a few years ago showed the British flag was more recognisable.
I've sent an email to the MoS and the Daily Mail to point out that Tesco are misleading them. Don't expect it'll get printed though as their letter censor doesn't seem to like me.
It appears that the Mail on Sunday has been misled by Tesco.
In the article on Tesco labelling English food as British and Scottish, Welsh and Northern Irish food as being from those respective nations, Tesco is quoted as saying that only a few lines ever carried the English flag.
When I asked Tesco why they labelled English food as British they told me that English food used to be labelled as such until a few years ago when their research showed that the Union Flag was more recognisable. When I suggested that their research was out of date they became quite hostile.
Tesco claim that England is too big and diverse to market as a single region by placing the English flag on English products. This doesn't seem to apply during the world cup or six nations when they are quite happy to sell England shirts and memorabilia across the country.
It seems that Tesco are quite happy to put English pounds into their tills but not quite so happy to acknowledge the existence of the country that provdes well over three quarters of its profit in the UK.