Letter: Shropshire Star
Big stores only back England at World Cup
It is great to see so many English flags fluttering from people's cars.
It would be nice to think that most of them would stay after the World Cup, but it seems that most people only think about supporting their country when it comes to a sporting event.
For the past few weeks all the supermarkets have been selling the England supporter kits which contain these flags and are obviously doing a roaring trade.
I would urge anyone considering buying one of these kits to think about where they make their purchase.
For instance, Tesco refuses point blank to label any of their own products as English. They will gladly label Scottish items, but English products are labelled as British. They even have specialist buying teams in Scotland, Wales and Northern Ireland but not in England. Tesco says England is too big to market as a country, but apparently not if there's a World Cup they can make money from.
Sainsbury's and Somerfield both label at least some of their own products as English so it must be possible to market England as a single country.
So, if you're tempted to buy one of these kits take a look at what they have on their shelves. If they can't support England when there isn't a World Cup don't support them when there is.