Supermarkets pay people a fortune to come up with ways of squeezing more money out of people that walk through their doors and the most of that effort is concentrated on enticing people to make spontaneous purchases. But they’re missing out on a trick here …

How many times have you walked into a supermarket intending to buy only a couple of things, not picked up a basket and then decided to spontaneously buy something extra but found that you can’t carry it all? Why have none of the supermarkets thought of putting baskets halfway round their stores for just that eventuality?

Or maybe it’s just me …

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